January 11, 2025 — Sequence Strategies celebrated three years of delivering strategic communications and public relations solutions for organizations and executives. In 2024, Sequence Strategies continued to partner with clients, agencies, and individuals to tackle complex challenges and amplify important work. This past year included: Supporting Friends of Discovery Park in preserving the legacy andContinue reading “Sequence Strategies Celebrates Three Years”
Category Archives: News
Sequence Summaries: Media Makeover, Office Overhaul, and Layoff Landscape
September 20, 2024 POLITICO Publisher Splits Media Operations Major media publishers are restructuring. Axel Springer, the owner of POLITICO, has struck a deal with investment firm KKR to break up its business, splitting its media operations from its classified ad ventures. The move is part of CEO Mathias Döpfner’s strategy to streamline the company, withContinue reading “Sequence Summaries: Media Makeover, Office Overhaul, and Layoff Landscape”
Sequence Summaries: Ad Antitrust, Corporate Cuts, and Misleading Messages
September 13, 2024 Google Antitrust Trial Shapes Future of Online AdsThe world of online advertising is being upended by federal investigations into Google. Testimonial from the DOJ’s antitrust trial alleged manipulation by the tech giant to stifle competition. A ruling against Google could have far-reaching impacts across the ad sector, including more scrutiny of otherContinue reading “Sequence Summaries: Ad Antitrust, Corporate Cuts, and Misleading Messages”
Sequence Summaries: Tool Tradeoffs, Local Lens, and AI Antitrust
September 4, 2024 New PR Tools Boost Productivity at a Cost PR pros have more tools at their disposal than ever before, but their proliferation is coming with increased costs. After an initial AI boom, companies are beginning to determine the value of this emerging technology. Graphic design platform Canva is raising prices up toContinue reading “Sequence Summaries: Tool Tradeoffs, Local Lens, and AI Antitrust”
Sequence Summaries: PR Pressure, Platform Progress, and Tech Tensions
August 28, 2024 PR Pros Facing Burnout Amidst Shifting Landscape The public relations industry is navigating a new age of work. Muck Rack’s first-ever State of Work-Life Balance in PR report found that nearly half of PR pros considered quitting in 2024 due to burnout, with many preferring hybrid or fully remote work—fewer than 10%Continue reading “Sequence Summaries: PR Pressure, Platform Progress, and Tech Tensions”
Sequence Summaries: Digital Deception, Labor Lockdown, and AI Advertising
August 21, 2024 Federal Agencies Aim to Rein in Social Media Disinformation The struggle over information is intensifying as U.S. elections draw closer. Federal agencies are resuming coordination with social media companies to combat foreign disinformation, following a Supreme Court ruling last June. The news comes on the heels of confirmation by intelligence officials thatContinue reading “Sequence Summaries: Digital Deception, Labor Lockdown, and AI Advertising”
Sequence Summaries: Compromised Comms, Social Surge, and AI Ascension
August 14, 2024 Campaign Communications Compromised in Hacks Communications are being compromised as the 2024 campaign intensifies. The Trump campaign confirmed it was hacked after internal documents from an anonymous source were sent to multiple media outlets. The campaign has claimed information was obtained by Iranian hackers aiming to interfere with the 2024 election. TheContinue reading “Sequence Summaries: Compromised Comms, Social Surge, and AI Ascension”
Sequence Summaries: Google Grapples, Industry Instability, and Political PR
August 7, 2024 Google Loses Antitrust Lawsuit Against DOJ Google has lost a significant antirust lawsuit against the U.S. Department of Justice and several states. A federal judge ruled that the tech titan illegally monopolized search and advertising markets. The trial, which began last September, found that although Google maintained an illegal monopoly, the companyContinue reading “Sequence Summaries: Google Grapples, Industry Instability, and Political PR”
Sequence Summaries: Search Storm, AI Energy, and CrowdStrike Crisis
July 31, 2024 Search Landscape Shifts as AI Advances For years, Google has dominated online search—that’s changing with new AI-infused technologies. OpenAI has announced SearchGPT, a prototype search engine combining generative AI with real-time internet information. The company plans to integrate search features into ChatGPT, which has already supplanted traditional search engines for many users. Continue reading “Sequence Summaries: Search Storm, AI Energy, and CrowdStrike Crisis”
Sequence Summaries: Biden Bypass, AI Advances, and Publishing Partnerships
July 24, 2024 President Biden Bypasses Mainstream Media in Big AnnouncementAs traditional news outlets struggle with readership and revenue, social media has become a preferred platform for politicians. President Biden bypassed mainstream media by announcing his withdrawal from the presidential race directly through his social media accounts, catching many by surprise. For PR pros, effectivelyContinue reading “Sequence Summaries: Biden Bypass, AI Advances, and Publishing Partnerships”