Category Archives: Sequence Summaries

May 10, 2023 Offices are Adapting to a New Hybrid Normal While management and workers continue sparring over remote work, a new normal is starting to surface. Flexible work schedules are in-demand with recent PR graduates citing hybrid work as a top incentive. With nearly one-third of all work in the U.S. remaining remote, companiesContinue reading “Sequence Summaries: Office Adaptation, Reporter Risks, and Social Media Scrutiny”

May 3, 2023 Personal Connections are Essential for Establishing Trust Building trust has always been a communicator’s top skill, and it remains so in an age of eroding confidence. New findings show public relations professionals believe both brand loyalty and employee morale must be prioritized to boost company reputations. Establishing trust starts with leadership—recent GallupContinue reading “Sequence Summaries: Building Trust, Expanding Equity, and Understanding Audiences”

April 26, 2023 Media Publications and Programming Reeling in New UpheavalMajor changes are shaking up the media landscape. Fox News parted ways with its highest-rated television host, Tucker Carlson, following revelations from the recent Dominion lawsuit. Don Lemon’s 17-year tenure at CNN ended after a slew of controversies plagued the cable news personality. NBCUniversal CEOContinue reading “Sequence Summaries: Media Maelstrom, More Tech Changes, and Worker Wins”

April 19, 2023 The Latest Trends Transforming Tech Tech companies are transforming products and services. Meta’s making Instagram more creator-friendly with new features that connect creators with brands and agencies. The app’s also rolling out Reels updates to optimize video and audio editing. Instagram’s founders are launching a new, AI-moderated news app called Artifact. TikTokContinue reading “Sequence Summaries: Transforming Tech, Information Oversight, and Developing Demographics”

April 12, 2023 Power of Data Require Decisions About Privacy and Access Massive data mean more questions about who controls it. Academic researchers are taking issue with Twitter’s new plan to charge third parties for accessing large datasets—methods that have helped track the spread of misinformation. Tech companies are facing new consequences for how theyContinue reading “Sequence Summaries: Data Decisions, Engaging Employees, and New News Models”

April 5, 2023 Institutional Trust Continues to Erode Across institutions, trust is eroding. While trust remains important among executives, employees, and consumers, recent surveys reveal differences in how they each define it. New data also indicate business is trusted more than other institutions like government or media. A major contributor to mistrust is the easeContinue reading “Sequence Summaries: Eroding Trust, Agency Adaptation, and the Return of Events”

March 29, 2023 Social Media Platforms Changing Amidst Ongoing Uncertainty From mass layoffs to security lapses, social media companies face an uncertain future. Platforms are adjusting as expectations change and audiences adapt. Twitter has made the most noise, transforming verification by phasing out blue checkmarks for unpaid users and altering account recommendations. Following Twitter’s lead,Continue reading “Sequence Summaries: Social Media Uncertainty, Remote Work Wars, and Confronting Crises”

March 22, 2023 Clients Expect More from PR As the media landscape fragments and brand trust continues to fade, organizations and executives want more from PR professionals. Clients need counsel to help them navigate complex multichannel approaches as audiences look beyond traditional news outlets. Increasingly, earned media coverage is no longer the gold standard—clients expectContinue reading “Sequence Summaries: PR Expectations, Fighting Disinformation, and Search Engine Disruption”

March 16, 2023 Companies Ramp Up AI Despite Public Concern More companies are implementing generative AI (artificial intelligence) into their products and services. Salesforce recently launched Einstein GPT, an AI-powered CRM (customer relationship management) tool that drafts personalized sales emails, auto-generates code for developers, and creates content for marketers. Salesforce joins companies like Microsoft, Meta,Continue reading “Sequence Summaries: AI Growth, Bad Bank Communications, and TikTok Scrutiny”