March 22, 2023 Clients Expect More from PR As the media landscape fragments and brand trust continues to fade, organizations and executives want more from PR professionals. Clients need counsel to help them navigate complex multichannel approaches as audiences look beyond traditional news outlets. Increasingly, earned media coverage is no longer the gold standard—clients expectContinue reading “Sequence Summaries: PR Expectations, Fighting Disinformation, and Search Engine Disruption”
Category Archives: Sequence Summaries
Sequence Summaries: AI Growth, Bad Bank Communications, and TikTok Scrutiny
March 16, 2023 Companies Ramp Up AI Despite Public Concern More companies are implementing generative AI (artificial intelligence) into their products and services. Salesforce recently launched Einstein GPT, an AI-powered CRM (customer relationship management) tool that drafts personalized sales emails, auto-generates code for developers, and creates content for marketers. Salesforce joins companies like Microsoft, Meta,Continue reading “Sequence Summaries: AI Growth, Bad Bank Communications, and TikTok Scrutiny”