Changing markets are leading some legacy news outlets to adapt. Following stalled ad revenue and slower subscriber growth, The New York Times will provide news content for Google platforms in a deal worth nearly $100 million over three years. Some newspapers are shifting distribution—South Carolina’s The Times and Democrat is moving to a three-day delivery schedule. Reputation Management Remains Crucial
Reputational risks have risen in recent years. A new USC Annenberg School for Communication and Journalism report finds that good corporate reputations carry tangible benefits—from financial performance to talent retention. To measure reputation, companies should adopt robust monitoring methods to keep ahead of potential crises.