July 19, 2023
Social Media Shifts as Newspaper Ownership Shuffles
More movement in traditional and digital media continues shaking up a changing landscape. Since Elon Musk took over Twitter last October, the social media company has lost nearly half its advertising revenue. New competitor Threads is quickly catching up, already attracting one-fifth the weekly active user base of Twitter, and potential advertisers are noticing.
Many newspapers are undergoing new ownership as the industry faces ongoing volatility. The National Trust for Local News, a national nonprofit, is taking ownership of nearly all of Maine’s daily newspapers. The San Diego Union-Tribune has been sold by owners of the Los Angeles Times to an affiliate of Alden Global Capital.
Evolving Employment Require New Employer Approaches
With increased automation and a new emphasis on worker wellbeing, where and how we work is evolving. New data from the McKinsey Global Institute suggest office attendance has stabilized to one-third below levels before the pandemic.
Many organizations are struggling to adapt to the new hybrid normal as managers attempt to strike the right scheduling balance. With the majority of U.S. employees working hybrid or remote at least some of the time, return-to-office mandates could hurt employee retention.
Intentional AI Can Improve Productivity and Assist Communicators
While the world grapples with AI, many public relations professionals remain wary of the emerging technology. Despite skepticism by some communicators, AI has real potential to boost productivity. A new MIT study found 40% higher efficiency and an 18% rise in output quality for participants executing writing tasks with generative AI assistance.
To keep up, communicators must stay up-to-date on the latest AI trends and developments. As more news outlets use AI, many are developing guidelines for implementation in the newsroom. The Associated Press recently announced a partnership with OpenAI to help train ChatGPT’s algorithm by accessing the newswire’s vast text archive.
Sequence Summaries: Media Movement, Evolving Employment, and AI Assistance
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