May 31, 2023
Communications and News Industries Grapple with Advancing AI
Across business and media, communicators continue absorbing the impact of AI integration. A new report from the Institute for Public Relations calls for developing industry standards around AI, given that evolving technology will likely outpace legislative oversight. As Europe moves to codify AI regulation, Google is committing to an ‘AI pact’ of voluntary measures to mitigate misuse.
In addition to lobbying for regulation, more news companies are pursuing publishing deals with AI groups. Advertising giant WPP announced a new partnership with computer chipmaker Nvidia to create AI-generated commercial content. Meta is building AI models that can identify and produce speech in more than 1,000 languages, far above current capabilities.
The Latest Communications and PR Industry Insights
Industry insights illustrate the latest trends across media and communications. Journalists are feeling more pressure to counter misinformation and maintain credibility—among the top findings from Cision’s 2023 State of the Media Report. New Axios-Harris research reveal a reputation rebound for brands recently rocked by scandal.
The public relations industry is changing more than ever before, from higher expectations to increased demand. Most PR pros don’t feel comfortable raising mental health struggles with employers, according to a new PRNEWS-LinkedIn poll. Gallup polling indicates more people trust news from individuals, not institutions. A new Pew survey shows that while a majority of U.S. adults have heard of ChatGPT, only 14% have used it.
New Efforts Aim to Revitalize Reporting
Recent digital media turmoil mirror decades of declining trends in traditional journalism. Research estimates major daily newspapers have lost more than 40% of newsroom staff since 2004. To help revive local newspapers, Gannett is launching a national initiative to increase responsiveness and expand engagement.
The New York Times reached a deal with its newsroom union to raise salaries and secure hybrid work for reporters. With political journalism declining, some outlets are reimagining coverage with new niche approaches. In Colorado, pro bono PR resources are empowering nonprofits to engage media and earn coverage.
Sequence Summaries: AI Integration, Industry Insights, and Revitalizing Reporting
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