September 20, 2023
Workers and Companies Remain Cautious Amid AI Implementation
After months of nonstop media coverage and widespread implementation, the long-term implications of AI are still unknown. While many have not made up their minds about the emerging technology, public perceptions and performance are being shaped by new data. The latest Gallup polling show growing fears of job loss, with 22% of workers worrying their position may become obsolete.
AI analyses are unveiling new information on workforce implementation. A new Boston Consulting Group study suggests higher-performing workers have less to gain from AI, but below-average performers can benefit substantially. In PR, more agencies are embracing AI to tackle tasks that require massive data evaluation, like tracking social media sentiment. Many companies remain cautious with ongoing evaluation before implementing AI into business practices.
Newsrooms Turn Nonprofit and Local Outlets Look to Build Trust
Local newsrooms across the country are undergoing significant transitions as media norms and structures continue shifting. The Colorado Sun, launched by ex-Denver Post reporters, is embracing a new nonprofit model. Increasingly, smaller news outlets are relying on philanthropy as funders expand media grantmaking. Some are calling for philanthropy to go further by buying up national news chains and returning outlets to local ownership.
News consumption studies are providing insight into the latest platform preferences. While more Americans are getting their news from social media, television remains a popular option—primarily for local reporting. In Oklahoma, evidence-based practices are helping local outlets reach more audiences by building trust and expanding transparency in reporting.
Executive Expectations Elevate Opportunities for Communicators
Changes in office arrangements and the essentials of work are driving new employee expectations. Along with authentic leadership, more entry-level workers are looking for companies to communicate clear direction and purpose. Data suggest organizations must better prepare executives for leadership positions—a new poll found only 17% of PR managers received formal management training.
Renewed interest in leadership is elevating opportunities for communicators. A new report reveals more communicators are reporting directly to company CEOs as they assume additional responsibilities. Searches for senior-level communicators are also on the rise as companies see increasing value in reputation management.
Sequence Summaries: AI Updates, News Notices, and Executive Emphasis
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