October 4, 2023
Strong Teams and Innovation are Essential for Agency Success
Public relations agencies are encountering obstacles as they adapt to new ways of working. More than half of firms recently surveyed reported a decrease in new business opportunities compared to the previous year. Retention remains a challenge as more employees are looking for employers to exhibit empathy and emotionally intelligent leadership.
Agencies can cultivate stronger work environments by increasing transparency and rethinking the PR status quo. Emerging technology also can help more agencies measure success with actionable data. To solidify long-term success, agencies should invest in building strong teams that can articulate a clear vision.
Audience and Economic Shifts Impact Journalists
Changing media professions and preferences are transforming journalism. New survey data suggests young newsmakers are more motivated by purpose, with majorities focused on exposing injustice and fighting disinformation. The lines between journalist and creator also continue to blur—many Gen Z audiences prefer personalities over news outlets for obtaining information.
Economic uncertainty and a shifting media landscape are impacting the viability of longstanding journalist networks. Young journalists, who face increasing financial anxiety, are foregoing membership fees. The Society of Professional Journalists has seen finances and membership plummet as more journalists favor niche groups over national networks.
Organizational Success Requires Coherent and Consistent Communications
Good communications are essential for success in every organization during times of crisis or calm. With cybersecurity risks more prevalent, companies should create proper protocols to communicate when infrastructure goes awry. This includes establishing alternative channels to communicate both internally and externally.
Communications leaders play a key role in improving cultural cohesion across organizations. As more communicators are elevated to executive counsel, their roles are increasingly critical for gaining perspective. New communications leaders should connect with employees at all levels within an organization to inform messaging.
Sequence Summaries: Agency Obstacles, Journalist Adjustments, and Organization Importance
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